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Honestly, I never knew there was such a thing until a few years ago when I stepped into my first motion graphics class. It was extremely intimidating in the beginning and I did not know how to use Adobe after effects, which was the main tool we used. After dipping into theory and software, I began to go beyond the class and do more research, as this was very interesting. There is a whole new world within motion design itself, learning about overlapping motion, and how to incorporate graphics, illustration, typography and audio to make something so wonderful and visually entertaining.
I remember our first project, it was kinetic typography. During the screening of our animations, I received a comment from our professor saying that I have something not many people have when it comes to motion design which was good timing and easing in and out of frame smoothly. I was and still am completely unaware of it because it seems so simple and easy to me. I believed that anyone can do it if they really put their minds to it. Yet, something sparked in me that I cannot fully explain. I felt so connected to what I was producing, it had to be "perfect". Project after project I became even more excited, although I had struggles with coming up with ideas and how to make it all work, I overcame it and it and all the hours I spent being frustrated and annoyed with the software brought me so much joy and excitement at the end that made me feel so accomplished. I never would have thought I would get into motion design but after finishing the second course, it might be something I want to continue doing.
One key to a successful motion design animation is timing, because without good timing with audio and visuals, it will be difficult for the viewer to keep their interest. Your audio choice should reflect your typography, illustrations and / or graphics if you want to capture the viewers full attention. It does not have to be perfect, because nothing is ever perfect, though it should be consistent. Also, ease in and ease out. Everything accelerates and slows down in time, thus your motion should reflect this so it can appear legitimate. It gives life to linear motion which means a straight speed from start to end without accelerating or slowing down, this could work with some things, but not everything. For example, a bouncing ball, we did this test in motion graphics class where we had to make a ball bounce and make it look realistic. If you drop the ball, it will accelerate towards the floor than slow down from the impact when it hits the floor. I just remembered one more thing that our professor told us about and it is called overlapping motion. Overlapping motion means more than one thing moving at the same time. An example would be having rain pouring down on frame, while a cat is running in and out of frame. Now, taking this scene without overlapping motion would be a train wreck.. So, picture this now, the rain falling down at the EXACT same speed per drop, then the rain would stop or stay frozen on frame, and having the cat start running in and out of frame, then once the cat is off frame the rain would pour again. Now.. would you really want to watch that? Maybe for a good laugh. 3nodding
I find a lot of motion design use simple shapes when transitioning. This is a really effective technique, especially when working with flat design or live action.
This is another interesting gif I found related to a liquid motion effect. It is very effective with the liquid transformation.
Working with Adobe after effects can be is very frustrating, tricky, and super time consuming, especially in the beginning. But your end results become quite satisfying.
 Daunting x · Wed Jul 27, 2016 @ 03:28am · 0 Comments |
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